About Us – Middle East Cosmetics Show

The ultimate hub for
beauty lovers and industry professionals

The Middle East Cosmetics Show is the region’s premier gathering of international and local cosmetic brands, beauty lovers, industry professionals, make-up artists, and influencers under one roof. This five-day event will showcase a diverse array of beauty products, technologies, and educational workshops aimed at redefining the cosmetics industry. Whether you’re eager to explore the latest beauty trends and products or expand your network and market presence, this event is for you!

For beauty enthusiasts, the show offers an unparalleled experience to discover the latest beauty solutions, witness exclusive product launches, shop limited-edition collections, engage with top beauty influencers, and attend educational workshops with renowned makeup artists and specialists.

For businesses, this event provides exceptional opportunities to showcase your brand to a vast audience, network with industry leaders, build valuable partnerships, and gain insights into the beauty and cosmetics market. Leverage the event’s extensive reach to boost your visibility and establish your brand as an industry leader.

Mark your calendar for the largest cosmetics and beauty industry event of the year.

Event Highlights

Exclusive deals

Enjoy access to unbeatable offers, special discounts and promotions from leading brands. Take advantage of the amazing opportunity to get premium products at the best prices while exploring the latest industry trends.

Educational workshops

Stay ahead of the market with informative workshops led by the pioneers in the beauty industry. Gain useful information about professional beauty techniques and product innovations to stay competitive in this fast-evolving beauty market.

Live demonstrations

See beauty come to life with exciting live demonstrations and tutorials performed by renowned makeup artists and beauty specialists. See the latest techniques, product applications, and transformative results right before your eyes.

Networking opportunities

Unlock unparalleled opportunities and connect with industry experts, brand owners, distributors, and beauty professionals from across the region. Expand your business, establish new collaborations, and gain insights from influential figures in the beauty and cosmetics industry.

Exhibition

Immerse yourself at the centre of the beauty industry where top local and international brands unveil their latest innovations. From the most advanced beauty formulations to cutting-edge cosmetics technology, explore a wide array of products, engage with leading brands, and witness what’s shaping the future of beauty.

Robust market growth

The UAE boasts a high per capita income, leading to increased consumer spending on luxury beauty products. In 2025, the beauty and personal care market in the UAE is projected to generate revenue of approximately US$ 1.31 billion.

(Statista)

High consumer spending

Consumers in the UAE are among the highest spenders on beauty products in the Middle East, with women spending an average of $63 on makeup and $52 on skincare monthly.

(Beauty Matter)

Demand for premium and organic products

There is a growing demand for premium and organic beauty products, driven by increased consumer awareness and preference for high-quality, natural ingredients.

(Mordor Intelligence)

World-class retail infrastructure drives market growth

The UAE’s cosmetics market thrives on high-end retail, premium boutiques, and modern shopping complexes offering a seamless shopping experience.

(Mordor Intelligence)

Emphasis on beauty and grooming

Growth in tourism and modern population make the UAE a unique market for cosmetics, striking the right balance between the grooming and heritage culture.

(Markets & Data)

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